Patromony becomes a Fund My Business Affiliate.
Patronomy.com, founded by Nigel Roth is a Crowd Funding Platform with a key difference; Affiliate Marketing is at the core of their approach, driving projects to the Patronomy site and then rewarding Affiliates for bringing backers to those projects.
According to Roth, Patronomy provides Project Owners with support before launch, during campaigns, and in an ongoing long term partnership. “We believe in supporting our project owners in all aspects of their business, from the first stages of project presentation through to the final stages of delivery logistics and ongoing sales. Affiliate Marketing is just one of those Added Value Services but for most project owners it may well be the only way they will succeed.”
Of course, there is a cost, but any project that hasn’t worked out its marketing budget is not what the platform is looking for. The advantage of using Affiliates is that the setup cost is low and the cost is a calculated percentage of what is raised.
Typical Project Owners will be entrepreneurs with a solid business plan and that doesn’t rule out non-profits either. They may be in any industry or location. An interesting innovation of the platform is the use of Royalties as Rewards which may be a useful alternative to the now overburdened regulations of equity crowd funding.
More details can be found on the website, www.patronomy.com